(1) Working closely with the client in selecting keywords that describe their business which are also popular with the general public. This is one of the most critical elements in web site promotion and is overlooked by many companies. For instance, a high ranking for "motivational books" for a business that sells motivational books is a waste of time and money if the public is searching for "self help books."

(2) Next, we optimize the most important pages on the site. This includes adding the correct title, keyword, meta, header, and description tags, along with "alt" text to the appropriate pages. (this makes the pages more search engine friendly, but does NOT change the look of the overall site)

(3) We then submit these pages on a very specific and systematic basis. This specific submission process (which is constantly monitored) helps keep clients from dropping out of the search engines while at the same time not getting tossed out for "spamming." (One example of "spamming" is over submitting.) We keep track of which engines are the most popular with the public and keep the client submitted to them.

(4) Lastly, we provide a monthly report showing the status of all of the client's keywords as well as where they rank on all the major search engines.